About Us
Thoughtfully Curated
Anotherr Day is built for women who live everywhere at once—between work and weekends, cities and getaways, bold statements and effortless staples. We curate emerging, homegrown labels and give them a global stage, bringing you pieces that balance everyday practicality with modern luxury.
Every designer on our platform is carefully chosen for their craft, perspective, and originality. Some are timeless, some trend-driven—but all are united by quality and intention. With us, you’ll discover labels you won’t find anywhere else, each handpicked to keep your wardrobe versatile, striking, and always evolving.
We’re not just another brand—we’re a boutique platform for the curious, the bold, and the ones who know that style is about what you choose to wear every day.
Meet the Founder:
I started Anotherr Day as a natural extension of my journey with our sister brand Meherbaa. While curating South Asian designers, I realized there was another gap in the market: finding modern, everyday pieces from emerging labels that felt both luxurious and wearable, without the barrier of big-brand prices. Women like us don’t live in one lane — our wardrobes move from work to travel to downtime — and I wanted to build a platform that reflects that rhythm.
Fashion has always been personal for me — not just in what I wear, but in the thrill of discovering designers before the world knows their names. Anotherr Day is built on that curiosity: spotlighting bold, homegrown talent and giving them a stage to grow globally. Every collection we curate is meant to feel versatile yet striking, approachable yet elevated — clothes that keep up with you, wherever your day takes you.
— Prerna G.